天(tian)鋼(gang)(gang)集團著力挖掘新增(zeng)長點,努力拓展企業(ye)增(zeng)效(xiao)空間(jian),通過(guo)學(xue)習(xi)借鑒行業(ye)先(xian)進(jin)經(jing)驗,在扎實做好(hao)成本管控工作(zuo)的基礎上,日前研究設(she)立(li)虛(xu)擬品(pin)種市場(chang)開發事業(ye)部,集中優勢資源盡快(kuai)將工藝(yi)相對成熟穩定的品(pin)種鋼(gang)(gang)產品(pin)推向市場(chang),進(jin)一步(bu)提高(gao)銷量,擴(kuo)大規模效(xiao)益和(he)利潤空間(jian)。
完(wan)善組(zu)織領導(dao)。成立虛(xu)擬品種(zhong)(zhong)市場(chang)開(kai)發領導(dao)小組(zu)。由公司總經(jing)理擔任組(zu)長,主(zhu)要(yao)(yao)分管(guan)(guan)領導(dao)為(wei)副組(zu)長,各(ge)生產廠和相關(guan)部(bu)門主(zhu)要(yao)(yao)負責(ze)(ze)人為(wei)成員(yuan),全(quan)面負責(ze)(ze)品種(zhong)(zhong)市場(chang)開(kai)發領導(dao)工作(zuo)。同時,下設板材(cai)、棒材(cai)、線材(cai)、圓(yuan)管(guan)(guan)坯等4個品種(zhong)(zhong)市場(chang)開(kai)發事業部(bu),分別負責(ze)(ze)本產線品種(zhong)(zhong)鋼的市場(chang)開(kai)發、售后服(fu)務以(yi)及產銷研全(quan)過程(cheng)的管(guan)(guan)理與協調(diao)。
確定(ding)(ding)工作(zuo)(zuo)目(mu)標。一是(shi)(shi)明確任務和(he)工作(zuo)(zuo)重點。主要任務是(shi)(shi)將公司工藝相對成(cheng)熟(shu)穩定(ding)(ding)的品(pin)(pin)(pin)(pin)(pin)種(zhong)(zhong)(zhong)鋼產(chan)品(pin)(pin)(pin)(pin)(pin)盡快推向(xiang)市(shi)(shi)(shi)場(chang)(chang)(chang),占領一定(ding)(ding)市(shi)(shi)(shi)場(chang)(chang)(chang)份額,取得更大效益。工作(zuo)(zuo)重點是(shi)(shi)著力(li)開(kai)發(fa)(fa)市(shi)(shi)(shi)場(chang)(chang)(chang)和(he)保證(zheng)質(zhi)量穩定(ding)(ding),將公司業(ye)已成(cheng)熟(shu)的品(pin)(pin)(pin)(pin)(pin)種(zhong)(zhong)(zhong)鋼銷(xiao)量提上去。二(er)是(shi)(shi)明確品(pin)(pin)(pin)(pin)(pin)種(zhong)(zhong)(zhong)確定(ding)(ding)原則(ze)和(he)目(mu)標任務。確定(ding)(ding)品(pin)(pin)(pin)(pin)(pin)種(zhong)(zhong)(zhong)的原則(ze)是(shi)(shi)技(ji)術成(cheng)熟(shu)、市(shi)(shi)(shi)場(chang)(chang)(chang)有容量、與普通品(pin)(pin)(pin)(pin)(pin)種(zhong)(zhong)(zhong)比,有增(zeng)值(zhi)空間。目(mu)標任務是(shi)(shi)板材(cai)(cai)品(pin)(pin)(pin)(pin)(pin)種(zhong)(zhong)(zhong)市(shi)(shi)(shi)場(chang)(chang)(chang)開(kai)發(fa)(fa)事(shi)(shi)業(ye)部(bu)確定(ding)(ding)2-3個品(pin)(pin)(pin)(pin)(pin)種(zhong)(zhong)(zhong),單品(pin)(pin)(pin)(pin)(pin)種(zhong)(zhong)(zhong)系列月銷(xiao)量不低(di)于(yu)5000噸(dun)(dun);棒(bang)材(cai)(cai)品(pin)(pin)(pin)(pin)(pin)種(zhong)(zhong)(zhong)市(shi)(shi)(shi)場(chang)(chang)(chang)開(kai)發(fa)(fa)事(shi)(shi)業(ye)部(bu)確定(ding)(ding)1-3個品(pin)(pin)(pin)(pin)(pin)種(zhong)(zhong)(zhong),單品(pin)(pin)(pin)(pin)(pin)種(zhong)(zhong)(zhong)系列月銷(xiao)量不低(di)于(yu)3000噸(dun)(dun);線(xian)材(cai)(cai)品(pin)(pin)(pin)(pin)(pin)種(zhong)(zhong)(zhong)市(shi)(shi)(shi)場(chang)(chang)(chang)開(kai)發(fa)(fa)事(shi)(shi)業(ye)部(bu)確定(ding)(ding)1-3個品(pin)(pin)(pin)(pin)(pin)種(zhong)(zhong)(zhong),單品(pin)(pin)(pin)(pin)(pin)種(zhong)(zhong)(zhong)系列月銷(xiao)量不低(di)于(yu)3000噸(dun)(dun);圓管坯品(pin)(pin)(pin)(pin)(pin)種(zhong)(zhong)(zhong)市(shi)(shi)(shi)場(chang)(chang)(chang)開(kai)發(fa)(fa)事(shi)(shi)業(ye)部(bu)確定(ding)(ding)2-3個品(pin)(pin)(pin)(pin)(pin)種(zhong)(zhong)(zhong),單品(pin)(pin)(pin)(pin)(pin)種(zhong)(zhong)(zhong)系列月銷(xiao)量不低(di)于(yu)5000噸(dun)(dun)。
嚴格(ge)內部(bu)管(guan)理(li)。一是嚴格(ge)工作(zuo)(zuo)程序及(ji)要求。對各(ge)品(pin)(pin)種(zhong)(zhong)市場(chang)(chang)開(kai)發(fa)事(shi)(shi)業部(bu)確定(ding)本(ben)產線市場(chang)(chang)開(kai)發(fa)的品(pin)(pin)種(zhong)(zhong)及(ji)審批、主攻品(pin)(pin)種(zhong)(zhong)的市場(chang)(chang)延續性等(deng)各(ge)環節作(zuo)(zuo)出明確規(gui)定(ding)。二(er)是實(shi)行品(pin)(pin)種(zhong)(zhong)市場(chang)(chang)開(kai)發(fa)獎勵辦法(fa)。按照公(gong)(gong)司審批確定(ding)的“品(pin)(pin)種(zhong)(zhong)市場(chang)(chang)開(kai)發(fa)目(mu)錄”所涵蓋(gai)的品(pin)(pin)種(zhong)(zhong),分(fen)別(bie)明確各(ge)開(kai)發(fa)事(shi)(shi)業部(bu)當(dang)月(yue)品(pin)(pin)種(zhong)(zhong)銷量的獎勵標準和金額(e),做到獎勵公(gong)(gong)開(kai)公(gong)(gong)平公(gong)(gong)正,充分(fen)調動全公(gong)(gong)司重視(shi)和支持品(pin)(pin)種(zhong)(zhong)市場(chang)(chang)開(kai)發(fa)的積(ji)極性。三是加強事(shi)(shi)業部(bu)人員管(guan)理(li)。根據各(ge)事(shi)(shi)業部(bu)品(pin)(pin)種(zhong)(zhong)市場(chang)(chang)開(kai)發(fa)業績和個人能(neng)力等(deng),公(gong)(gong)司品(pin)(pin)種(zhong)(zhong)市場(chang)(chang)開(kai)發(fa)領導小組每季度對事(shi)(shi)業部(bu)人員組成進行動態調整,確保品(pin)(pin)種(zhong)(zhong)市場(chang)(chang)開(kai)發(fa)各(ge)項目(mu)標任(ren)務的實(shi)現。
